About Anna
Anna Caig trains creative people to do their own marketing. She works with The Society of Authors, Jericho Writers and The Literary Consultancy, as well as one-to-one with many writers. She’s worked in communications for over 20 years, specialising in media relations and strategic marketing campaigns, and is an experienced public speaker.
She’s also a freelance communications consultant working predominantly in the public sector, and has worked with organisations from Greater Manchester Combined Authority, to The University of Sheffield’s Advanced Manufacturing Research Centre, to The Writers Workshop.
The former Head of Communications at Sheffield City Council and tutor on The University of Sheffield MA Journalism course, Anna began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience.
Join the Anna Caig Communications mailing list if you’re interested in how to market your own work, and for first or discounted access to resources and training opportunities. I send an average of one email every two months to this list, and only when I have something worth saying.
The Anna Caig Communications approach
Marketing success = Understanding of strategy + Your creativity
Writers write. Painters paint. Sculptors sculpt. That is what you do. But what happens when your creation is complete and you’re ready to share it with the world? How can you ensure it reaches as many potential customers as possible?
What is a personal brand? How can you build one and use it to build a successful marketing strategy? Do you need your own website? How do you choose the right social media channels for you and what content should you be sharing?
Author Lucy Santos says:
“Training with Anna is friendly, fun and (above all) incredibly useful."
Author DV Bishop says:
“Heartily recommended. Anna talks common sense! Brilliant for authors who fear/loathe self-pimpage."
Writer Rae Reynolds says:
“I've been feeling daunted by having to market my book, but Anna showed me a variety of ways I could reach an audience without feeling I’m only there to try and sell it!”
The Society of Authors says:
“Such a great session packed full of information."
Whether you need a one-off session of media training, an engaging public speaker or workshop, or the full branding and strategic marketing works, Anna Caig Communications will support you to find the sweet spot where your creativity and marketing meet.
“I'll support you to spread the word about your work in a way that’s authentic to why you create in the first place.”
– ANNA CAIG
I've worked in communications for many years but am also a fiction writer, so I know how daunting it feels to connect with readers when I've poured my heart and soul into something.
Many creative people see their work and the marketing of their work as two separate things, but I love exploring how to channel your creative motivations and inspirations in a way that will help you connect with people who'll love your work.
Getting to the heart of why you create is a great way to start an effective marketing strategy.
