Anna’s blog
Three ways to start finding readers well before your book launch
Most writers understand that when it comes to marketing content, ‘Here’s my book, buy my book’ is not going to cut it. We need to find topics to consistently talk about in email, on social media and the rest of our channels, which are going to build relationships and community with potential readers, and naturally segue into the world of our writing.
The good news is the best time to start doing this is well before you have a book to launch. In fact, when you’re still writing your book and can ask meaningful questions relating to its subject matter, is often a good time to begin.
Book Launchpad - support from a marketing expert in a small group of writers
Do you have a book launch or other milestone coming up between August 2025 and April 2026? Would you like the support of a marketing expert and a small group of like-minded writers to make it the best it can be, and take away the stress of doing it alone?
As I work towards the publication of my debut novel (hooray!), I am producing resources and plans for how to market my beloved project and give it the best chance of finding readers. It occurred to me that these resources would be useful to any writers with their own milestone event coming up, and also that preparing for something this epic always feels more manageable and fun when you’re working with others.
Ongoing marketing mentoring and support
Like having your own in-house marketing consultant - just there where you really need me.
Four hours of one-to-one support, to be used when you need it, on a flexible basis.
Most often these sessions are used as a check in, to generate fresh ideas, plan for an upcoming event or launch, or assess what’s working well in the way you market and promote your work, and what can be modified and improved.
Media training with Anna Caig
This expert training has been devised to equip you with the skills to perform at your best. How to devise key messages, how to communicate them well, including a focus on the particular considerations of an online interview situation.
It’s not all about the traditional media these days, though. Good interview technique will also serve you well in a range of modern communications settings, from a guest slot on a podcast to a piece of short video content.
One-to-one support and mentoring
My most popular package of support.
I love to work with creative people, mainly writers, to help you find people who will love - and buy - your work.
The marketing MOT: Audit, review and generate ideas
An MOT for your marketing - what’s working well, what could be improved and what can you do next?
Anna Caig – Freelance Communications Consultant
Anna Caig has over 20 years of strategic communications and PR experience, specialising in corporate reputation management, public sector comms leadership, crisis communications and strategic marketing campaigns.