Anna’s blog 

Three ways to start finding readers well before your book launch
Anna Caig Anna Caig

Three ways to start finding readers well before your book launch

Most writers understand that when it comes to marketing content, ‘Here’s my book, buy my book’ is not going to cut it. We need to find topics to consistently talk about in email, on social media and the rest of our channels, which are going to build relationships and community with potential readers, and naturally segue into the world of our writing.

The good news is the best time to start doing this is well before you have a book to launch. In fact, when you’re still writing your book and can ask meaningful questions relating to its subject matter, is often a good time to begin.

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Book Launchpad - support from a marketing expert in a small group of writers
Anna Caig Anna Caig

Book Launchpad - support from a marketing expert in a small group of writers

Do you have a book launch or other milestone coming up between August 2025 and April 2026? Would you like the support of a marketing expert and a small group of like-minded writers to make it the best it can be, and take away the stress of doing it alone?

As I work towards the publication of my debut novel (hooray!), I am producing resources and plans for how to market my beloved project and give it the best chance of finding readers. It occurred to me that these resources would be useful to any writers with their own milestone event coming up, and also that preparing for something this epic always feels more manageable and fun when you’re working with others. 

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