Book Launchpad - support from a marketing expert in a small group of writers
Do you have a book launch or other milestone coming up between August 2025 and April 2026? Would you like the support of a marketing expert and a small group of like-minded writers to make it the best it can be, and take away the stress of doing it alone?
As I work towards the publication of my debut novel (hooray!), I am producing resources and plans for how to market my beloved project and give it the best chance of finding readers. It occurred to me that these resources would be useful to any writers with their own milestone event coming up, and also that preparing for something this epic always feels more manageable and fun when you’re working with others.
So, Book Lauchpad was born.
Book Launchpad is suitable for writers working towards a book launch, or other milestone or event between August 2025 and April 2026. It includes a combination of one-to-one support from Anna, small group peer support, and toolkit resources for you to adapt and use to market your own work.
This support will take place over a six-month period between July and December 2025. The sessions will be informal and enjoyable, but provide structured resources and plans for you to use in your marketing.
What you get as part of Book Launchpad
Two one-to-one hour sessions with Anna for tailored advice and marketing mentoring
Four 90-minute small group sessions guided by Anna with time for peer support and discussion
Three toolkit resource packs - how to find readers before, during and after your book launch or other event
Facilitated opportunities to collaborate with other writers, supporting and amplifying each other’s work
Access to Anna for email support for the six-month period
Advice, guidance and practical support with:
Getting your author website ready - and why this is a good idea
Setting up your mailing list offer - and why this is a good idea
Cover reveals, unboxings and pre-order campaigns - how to stand out and be interesting
Using social media and other channels to find readers
Media relations - including how to write and distribute a press release
Planning a launch or other event - on or offline (or both!) - including venues, running orders, collaborators - and how to get people along
Post-launch - how to keep the momentum going
Ideas for marketing ‘bites of the cherry’ over the longer term - ongoing ways to continue finding readers well beyond the launch.
These sessions will all take place online, so you can join Book Launchpad from anywhere in the world.
Who is Book Launchpad for?
Book Launchpad is suitable for writers anywhere in the world writing in any genre - traditionally, indie or self-published - who have a book launch or other key event or milestone coming up between August 2025 and April 2026.
It is suitable for authors at any stage in their career - from debuts to those on their twentieth (or more!) book who’d like to give things a refresh and a boost.
What counts as a key milestone or event?
I am working towards my book launch but your key milestone could be absolutely anything - you might even just fancy boosting the marketing of your back catalogue. Book Launchpad is suitable for any writer who’d like to invest in a period of more focused book marketing to connect with readers.
2025 pilot price for the whole package: £650
There is the option to pay in three instalments over three months if you’d prefer.
If you subscribe to the Anna Caig Communications mailing list, you qualify for a 10% discount on this price.