Most writers understand that when it comes to marketing content, ‘Here’s my book, buy my book’ is not going to cut it. We need to find topics to consistently talk about in email, on social media and the rest of our channels, which are going to build relationships and community with potential readers, and naturally segue into the world of our writing.

The good news is the best time to start doing this is well before you have a book to launch. In fact, when you’re still writing your book and can ask meaningful questions relating to its subject matter, is often a good time to begin.